In the fast-paced digital world, where users are constantly bombarded with information, how do we make sure the most important elements of our design stand out?
Enter the Von Restorff Effect, also known as the Isolation Effect — a powerful psychological principle that every designer should have in their toolkit.
What is the Von Restorff Effect?
The Von Restorff Effect suggests that when multiple similar elements are presented, the one that differs from the rest is more likely to be remembered. Named after German psychiatrist Hedwig von Restorff, this effect is grounded in how our brains are wired to notice and recall things that break the pattern.
Practical UI/UX Applications
1.Calls to Action (CTAs):
Your primary button (e.g., “Get Started”) should visually pop compared to other secondary or ghost buttons. Use bold colors, shadows, or even micro-interactions.
2.Error States & Alerts
Clear and consistent error states help users understand what went wrong and how to fix it.
We design alerts to be noticeable yet non-disruptive, using color, iconography, and concise messaging to guide users back on track.view the payment form below.
We design alerts to be noticeable yet non-disruptive, using color, iconography, and concise messaging to guide users back on track.view the payment form below.
3.Onboarding Highlights:
The Von Restorff Effect, also known as the Isolation Effect, states that items that stand out are more likely to be remembered. In onboarding design, this means highlighting key actions, features, or benefits using distinct colors, sizes, or animations so they capture user attention quickly. This helps users retain important steps and improves first-time user experience.
Example: Use a bright button color or bold text for “Complete Your Profile” or “Start First Task” during onboarding to make it more noticeable and memorable.
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4.Featured Content or Promotions:
Use the Von Restorff Effect to make featured content or promotions stand out by visually separating them from regular items. This can be done through unique colors, animation, badges, or layout positioning, ensuring users notice them first.
Example: Highlight a limited-time offer with a bright banner or a “ Popular” badge, making it more eye-catching than other content and increasing click-through rates.
The Von Restorff Effect shows us that when something looks different, it's easier to remember. In UI/UX design, where every detail matters, using this effect helps important elements stand out. It’s a smart way to make your design not just useful — but truly memorable and engaging.
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